TV Guide Network to rebrand as Pop in 2015

The newly rebranded Pop (pictured) will kick off its original series slate with Rock This Boat: New Kids On The Block and The Story Behind.
September 18, 2014

The TV Guide Network (TVGN) is rebranding itself and going after the youth market. Jointly owned by CBS and Lionsgate, TVGN will be rebranded as Pop within the first quarter of 2015. “When something is so good that it earns a culture of fandom, that’s Pop – and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience,” said Brad Schwartz, Pop’s entertainment and media president. The rebrand will launch with more than 400 hours of original content, including the series Rock This Boat: New Kids On The Block and The Story Behind. Rock This Boat revolves around a boat cruise hosted by boy band idols New Kids on the Block and follows the lives of their die-hard fans, while The Story Behind follows the stories of TV’s iconic shows from concept to fruition.

In a joint statement, CBS president and CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer said: “Pop is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.” The network will also be available on multiple digital and social media platforms, with URLs and other access points to be announced within the next few weeks, a spokesperson told realscreen.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.