Former Sony Pictures Television (SPT) Arabia exec Ziad Kebbi (pictured) is launching a Dubai-based prodco called Maximum Media that will focus on original programming and adapting international formats for Middle Eastern and African broadcasters.
The exec’s latest venture will focus on both scripted and non-scripted programming, and he will head the group as CEO.
Kebbi previously served as president of SPT Arabia, which he helped launch in 2010 and where the exec developed Arabic versions of formats such as The Voice, Wheel of Fortune and Who Wants to Be a Millionaire?.
Prior to SPT Arabia, Kebbi was MD for Endemol Middle East, which he formed in 2007. His credits for the group include Arabic versions of Deal or No Deal, Wipe Out and Fear Factor Extreme.
“Arab television is in rude health, with growing audiences demanding high quality, world class entertainment,” said Kebbi in a statement.
“Maximum is already developing formats that will give the reality genre a surprising twist and new game show concepts specifically for the region,” he added. “We are also well-placed to secure Middle East commissions for global formats, tapping into the rapidly growing Arab language market.”