Former BBC Worldwide sales exec Lucy Roberts (pictured) has been named sales manager overseeing Central and Western Europe for Israeli producer-distributor Keshet International.
In the newly created role, Roberts will manage both format and finished tape sales in the regions, and report to Cynthia Kennedy, sales director for CEE and CIS.
At BBCWW, Roberts represented BBC formats across CEE, Africa, Benelux and Italy and, most recently, handled the entire catalog for Russia, Ukraine and the Baltics. The sales executive also sold Dancing With the Stars into four new territories, including a coproduction between Nigeria and Ghana. Prior to joining the BBC, Roberts was at ITV Global Entertainment from 2006 to 2008.
“Keshet is renowned for being one of the most dynamic, innovative format creators in the world right now and I am really excited to be joining the team at a time when the company is growing and the catalog is going from strength to strength,” she said.