People/Biz

Former BBCWW sales exec joins Keshet Int’l

Former BBC Worldwide sales exec Lucy Roberts (pictured) has been named sales manager overseeing Central and Western Europe for Israeli producer-distributor Keshet International.
September 23, 2014

Former BBC Worldwide sales exec Lucy Roberts (pictured) has been named sales manager overseeing Central and Western Europe for Israeli producer-distributor Keshet International.

In the newly created role, Roberts will manage both format and finished tape sales in the regions, and report to Cynthia Kennedy, sales director for CEE and CIS.

At BBCWW, Roberts represented BBC formats across CEE, Africa, Benelux and Italy and, most recently, handled the entire catalog for Russia, Ukraine and the Baltics. The sales executive also sold Dancing With the Stars into four new territories, including a coproduction between Nigeria and Ghana. Prior to joining the BBC, Roberts was at ITV Global Entertainment from 2006 to 2008.

“Keshet is renowned for being one of the most dynamic, innovative format creators in the world right now and I am really excited to be joining the team at a time when the company is growing and the catalog is going from strength to strength,” she said.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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