People/Biz

Scripps taps into LatAm with Food Network launch in Brazil

Scripps Networks Interactive is set to make its first brand launch in Latin America with the debut of Food Network in Brazil through the Sky Brazil pay-TV platform. (Pictured: SNI president Jim Samples)
October 3, 2014

Scripps Networks Interactive is set to make its first brand launch in Latin America with the debut of Food Network in Brazil through the Sky Brazil pay-TV platform.

The 24/7 channel – which will launch at the end of the month – will feature the local productions Menu da Semana and ICKFD – I Could Kill for Dessert. In the latter series, actors Camila Raffanti and Juliana Araripe will interview chefs and restaurateurs about their businesses and local food culture, while ICKFD - hosted by pastry chef and YouTube personality Danielle Noce – focuses on cocktails and sweets.

Food Network series that will air on the net include culinary competition show Chopped, cook-off show Throwdown with Bobby Flay, cross-country roadtrip series Diners, Drive-Ins and Dives, and chef competition Chef Wanted with Anne Burrell.

“Bringing Food Network to Brazil represents Scripps’ continued commitment to building scale for our international division and further solidifies our position as the global leader in lifestyle media,” said Jim Samples (pictured), president of Scripps Networks International, in a statement.

“Scripps has already created a strong foothold in the market through program licensing deals, and we are now building on this demand for our high-quality content by launching a premiere 24/7 food channel,” he said.

Márcio Fonseca, MD of Scripps Networks Latin America, added: “Food Network’s brand recognition mixed with its engaging content and trusted personalities is a recipe for success around the world.

“With our first-ever launch of Food Network in the region, we now have the opportunity to create a culinary destination made up of our high-quality, aspirational programming, filtered through a local lens, to entertain and delight Brazilian audiences,” he said.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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