Former 3net exec Julia K. Rao (pictured) has been named chief financial officer of National Geographic Channels U.S., where she will manage the financial operations of the company’s domestic nets and oversee strategic, operational, program and organizational issues.
Prior to joining Nat Geo U.S., Rao served as CFO for 3net, an all-3D venture between Discovery Communications, IMAX and Sony which shuttered operations in August.
In her new role, Rao – who will be based in Washington DC – will report to National Geographic Channel CEO Courteney Monroe and Fox Networks Group executive VP and CFO Del Mayberry, and oversee nets including National Geographic Channel, Nat Geo Wild and Nat Geo Mundo.
Rao previously occupied a number of senior-level positions within the financial and business divisions of Discovery Communications’ various networks.
The exec served as CFO for Animal Planet, Planet Green, Discovery Health, FitTV and Discovery Kids, where she oversaw business operations, financial planning and analysis, general accounting, financial reporting and other administrative duties.
Other roles held by Rao include senior positions at Investigation Discovery, Science Channel and Military Channel.
“Julia’s background as a respected financial leader coupled with her incredible instincts make her the perfect addition to our senior team at National Geographic Channels as we strive to move this business forward as a leader in non-fiction entertainment programming,” said Monroe in a statement.
Mayberry added: “Julia has an extensive and proven track record with market leaders in the media and entertainment industry and we’re pleased to have her bring her financial expertise to Fox and National Geographic Channels as a vital business and strategic partner.”