Scripps Networks Asia Pacific has hired Leena Singarajah (pictured) for the newly created role of head of distribution and ad sales.
Based in Singapore, she will begin working in limited capacity immediately and expand to full time in January.
Singarajah will oversee regional and local distribution, and sales strategies for Asian Food Channel, Food Network, Travel Channel and HGTV. She will also manage program sales and distribution in partnership with Hud Woodle, VP of international program licensing and distribution.
Prior to joining Scripps, she was IMG Media’s senior VP, head of sales and business development for Asia Pacific, where she led content and channel distribution, sales, production and business development, and launched IMG Media’s 24-hour sports channel EDGEsport.