Banijay Group COO Francois de Brugada (pictured) has been named CEO of Banijay Group France, where he will oversee the company’s French operations.
De Brugada has been at Banijay since its launch in 2008, first serving as exec VP of content and then stepping into the COO position. In his new role as CEO of the French division, the exec will oversee the company’s three France-based prodcos – Air Productions, Banijay Productions France and H2O – as well as the celebrity news and entertainment channel Non-Stop People, which has been airing on French satellite service CanalSat since its launch in 2012.
Banijay Group France is known for entertainment and game shows such as the long-running Tout le Monde Veut Prendre sa Place; the French version of Don’t Forget the Lyrics, N’Oublier Pas les Paroles; and the recent local French reboot of The Weakest Link, Le Maillon Faible.
“We have consolidated our position in multiple territories and France is now a very important part of our business that we want to invest in growing further,” said Marco Bassetti, CEO of Banijay Group, in a statement.
“There is a lot more that can be achieved with the right leadership in place,” he added. “Francois’ experience, knowledge and contacts in the French market are second to none and I am delighted that he will be leading our French teams going forward. With Francois focusing on this part of our business we will develop even more opportunities for the Group as a whole.”
De Brugada added: “I am thrilled to take up this new challenge. We run four successful operations in France, with first-class talent in front and behind the camera. We now have the critical size to extend to new slots, new genres, and new clients. We will also focus on delivering to the Group and the rest of the world some big bold new formats.”