Unscripted

MIPCOM ’14: Shine deal to bring “The School” to China

Shine International has penned a co-operation deal with Hunan TV, in association with Twofour, to develop a Chinese adaptation of Channel 4 format The School (pictured).
October 13, 2014

Shine International has penned a co-operation deal with Hunan TV, in association with Twofour, to develop a Chinese adaptation of Channel 4 format The School.

Created and produced by Twofour, the UK versions of The School format have included Educating Essex, Educating Yorkshire (pictured above) and, most recently, Educating the East End. The Chinese version is slated to air in 2015.

Shine International CEO Nadine Nohr said: “The School is a subtle, moving portrayal of everyday life which arguably delivered one of the most powerful, emotionally resonate televisual experiences of 2013.

“We have no doubt that audiences in China will be just as enthralled to watch what life is like in a modern day school, and being able to develop a Chinese version of the format is definitely a milestone for both partners.”

Beryl Yan, Hunan TV’s head of program strategy and international business, added: “We have very high expectations for The School as the original UK series has achieved such a success. The format itself is a breakthrough in telling real life stories and sheds light on how the future of our nation is being educated.

“A group of in-house production teams are currently working on different ideas of localization, and we expect to launch the Chinese version next year.”

Shine International already has a number of shows airing in China, including Big Town Dance (Yunnan TV) and Celebrity Masterchef (JiangSu TV) in partnership with 3C Media, as well as the recently announced season season of The Biggest Loser, in partnership with Screen Media.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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