Canadian broadcast net CTV has already found ratings success with local format adaptations such as Amazing Race Canada and MasterChef Canada.
Now parent Bell Media has teamed up with producer Mark Burnett and United Artists Media Group – a newly minted joint venture between MGM, Burnett, production partner Roma Downey and Hearst Entertainment – and Omnicom Canada Corp.’s Highway Entertainment, led by Adam Ivers, to create formats and other content for the Canadian and international markets.
The partnership already has unspecified pilots for new formats in development and pre-production at Bell Media.
The tie-up was unveiled by Phil King, president, CTV, sports, and entertainment programming at Bell Media ahead of the Canadian TV executive participating in a MIPCOM panel on TV formats on Wednesday.
Canadian broadcasters in recent years have looked to local versions of international TV formats such as Canadian Idol, Big Brother Canada and The Bachelor Canada to drive ratings.
Original Canadian formats exported for international adaptation are few in number, but recently such locally developed and produced formats as Splatalot and Recipe to Riches have traveled beyond the Canadian market.
(From Playback Daily)