Unscripted

Electus sends “Food Fighters” to Mexico

Mexico's TV Azteca has acquired Food Fighters, an 8 x 60-minute series hosted by Adam Richman (pictured).
October 20, 2014

U.S. producer-distributor Electus has sold culinary format Food Fighters into Mexico.

Mexico’s TV Azteca has bought the show from the multimedia entertainment studio for an undisclosed sum. The program, hosted by Man v. Food’s Adam Richman (pictured), pits amateur cooks against five professional chefs who attempt to cook each contestant’s best family recipe better than the contestant. The dishes are judged by a group of foodies known as “the dinner party” in a blind taste test, and as the contestant wins each round, the cash prizes grows.

The 8 x 60-minute series, coproduced by Universal Television and Electus, with Electus’ Ben Silverman, Tim Puntillo, Chris Grant and Jimmy Fox serving as exec producers, premieres on TV Azteca on October 26 at 8 p.m.

Meanwhile, another Electus property - The Goddesses’ New Clothes, the Chinese version of Fashion Star, coproduced with Dragon TV, Haitao and Blue Flame, has averaged 15 million viewers since its August 23 premiere on Dragon TV, according to Electus.

The 10 x 60-minute series features six celebrities who design and model “themed” clothes with the help of designers, to win orders from shop owners at e-commerce site tmall.com.

The show’s sale was brokered by Electus and Zespa Media, and airs in China on Sundays nights.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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