Universal Music Group signs on to “Sing My Song”

The multinational music conglomerate will help cast singer-songwriters and provide prizes for international versions of the Chinese singing competition format (pictured).
October 22, 2014

Universal Music Group has signed on as a partner for ITV Studios Global Entertainment’s (ITVS GE) singing competition format Sing My Song (pictured).

Created by Star China for Chinese national broadcaster CCTV-3, the studio-set music contest challenges singer-songwriters to pitch original songs to a panel of producer-judges who are scouting for new material.

Under the deal, the multinational music conglomerate will support local broadcasters that acquire the remake rights from ITVS GE. Universal will help cast singer-songwriters as the judges, provide prizes and release original music videos, among other things.

In April, the format became the first Chinese talent show to be exported globally when ITVS GE bought the distribution rights from Star China at MIPTV in Cannes. CCTV-3 has since ordered a second season.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.