Tel Aviv-based Armoza Formats has inked two new deals in Asia for the game show format The People’s Choice.
Lasta Multimedia has bought the rights to the program for Vietnam, while Kantana Group Public Company Limited has picked up The People’s Choice plus Armoza’s I Can Do That! for Thailand.
Co-developed with TF1 and using the digital online platform services of Screenz, the sales of the 60 x 90-minute game show to the two territories follows sales of the format to Germany, Italy, Sweden and Turkey, announced during MIPCOM.
The show is built on a series of dilemmas: would viewers prefer to go a week without showering or a week without their smartphones? When viewers cast their votes on the interactive show, contestants must guess the decision they chose, for the opportunity to win cash prizes.
While there is no specific timetable for the program airing in Vietnam or any broadcaster attached, an Armoza spokesperson said the Thai version of The People’s Choice is expected to air in early 2015.
“We strongly believe that The People’s Choice combines a fresh and buzzworthy concept with a strong and simple interactive element, that creates a live TV event and generates the ultimate water cooler discussions,” said Armoza Formats CEO Avi Armoza in a statement. “Asia is a focus market for us and we are thrilled to be taking The People’s Choice to this region, continuing to work with Kantana on this and to build a new relationship with Lasta.”