The Orchard takes “Dior and I” for North America

International distributor The Orchard has acquired the U.S. and Canadian rights to Frédéric Tcheng's fashion documentary Dior and I (pictured), which will be released in 2015.
October 23, 2014

International distributor The Orchard has acquired all rights in the U.S. and Canada for Frédéric Tcheng’s fashion documentary Dior and I (pictured), which will be released in 2015.

The film – the third fashion documentary from Tcheng, who previously co-directed Diana Vreeland: The Eye Has to Travel and coproduced Valentino: The Last Emperor - follows Christian Dior Couture’s newest creative director Raf Simons. The doc covers the eight weeks leading up to the premiere of the designer’s first haute couture collection, which many in the industry believe to have brought the fashion house back to its roots.

As previously reported, the film – which received its world premiere at the Tribeca Film Festival in April - has also been sold into Japan, Australia, New Zealand, Hong Kong and Taiwan.

Dior and I is a visually and emotionally stunning film about an oft unseen part of the process in the world of high fashion,” said Paul Davidson, The Orchard’s senior VP of film and television, in a statement. “Frédéric Tcheng has crafted a documentary that, much like the elegant creations in the world of Dior, deserves to be seen.”

Tcheng added: “I am extremely excited to be working with the Orchard on bringing the film to its North American audience. They clearly have a passion for and understanding of the film that will translate to a successful roll-out.”

The film will receive a theatrical release in the U.S. and Canada next year. The deal was negotiated by Danielle DiGiacomo of The Orchard and Josh Braun of Submarine.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.