International producer-distributor Endemol is partnering with Chinese digital video platform Youku Tudou to launch the first Chinese version of Big Brother (pictured).
A 10-week series of the 15-year-old format – a collaboration between Endemol China and Youku – will launch early next year, and production is expected to begin soon.
Although Endemol has been working in the Chinese market since 2005, the Beijing-based Endemol China was formed with the intention of developing formats, offering production consultancy services, exploiting content and promoting Chinese programming overseas.
“In a market that annually generates hundreds of billions of video views, partnering with the number one digital video platform will allow us to bring Big Brother to a young audience and deliver the most immersive, interactive and unique experience to fans across the nation,” said Arjen van Mierlo, Endemol’s CEO of Asian operations, in a statement.
Victor Koo, chairman and CEO of Youku Tudou, added: “Youku Tudou has been advancing its multi-screen media and entertainment ecosystem to provide its users with higher quality original content. By partnering with Endemol, Youku Tudou can build on its achievements with this great fit into our business model.”