TV

Blue Ant takes majority stake in NZ’s Choice TV

Blue Ant Media is continuing to expand its global reach following the acquisition of a majority stake in New Zealand broadcaster Choice TV.
November 3, 2014

Blue Ant Media is continuing to expand its global reach following the acquisition of a majority stake in New Zealand broadcaster Choice TV.

With the investment, Blue Ant Media becomes the majority shareholder of the broadcaster. This is the first international broadcast investment from Blue Ant. Choice TV co-founder and general manager Julia Baylis will continue to lead the broadcast business.

Choice TV, launched in 2012, is a privately owned national independent television network. It is a free-to-air television channel that broadcasts across New Zealand on Freeview and Sky. The programs featured on the channel are focused on travel, outdoors, food, home decor, real estate, drama and comedy.

“This partnership marks our first international broadcast investment and Choice TV programming aligns very well with our content focus,” said Michael MacMillan, Blue Ant Media’s CEO. “As a growing international media company we see this venture as a great opportunity to further diversify our asset base with a like-minded independent media company.”

Earlier this year, Blue Ant Media launched a sales office in New York City to support its recent investment in LA-based Omnia Media, the third largest music-focused multi-channel network on YouTube.

  • With files from Todd Longwell
About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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