TV

Blue Ant takes majority stake in NZ’s Choice TV

Blue Ant Media is continuing to expand its global reach following the acquisition of a majority stake in New Zealand broadcaster Choice TV.
November 3, 2014

Blue Ant Media is continuing to expand its global reach following the acquisition of a majority stake in New Zealand broadcaster Choice TV.

With the investment, Blue Ant Media becomes the majority shareholder of the broadcaster. This is the first international broadcast investment from Blue Ant. Choice TV co-founder and general manager Julia Baylis will continue to lead the broadcast business.

Choice TV, launched in 2012, is a privately owned national independent television network. It is a free-to-air television channel that broadcasts across New Zealand on Freeview and Sky. The programs featured on the channel are focused on travel, outdoors, food, home decor, real estate, drama and comedy.

“This partnership marks our first international broadcast investment and Choice TV programming aligns very well with our content focus,” said Michael MacMillan, Blue Ant Media’s CEO. “As a growing international media company we see this venture as a great opportunity to further diversify our asset base with a like-minded independent media company.”

Earlier this year, Blue Ant Media launched a sales office in New York City to support its recent investment in LA-based Omnia Media, the third largest music-focused multi-channel network on YouTube.

  • With files from Todd Longwell
About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search