Blue Ant Media is continuing to expand its global reach following the acquisition of a majority stake in New Zealand broadcaster Choice TV.
With the investment, Blue Ant Media becomes the majority shareholder of the broadcaster. This is the first international broadcast investment from Blue Ant. Choice TV co-founder and general manager Julia Baylis will continue to lead the broadcast business.
Choice TV, launched in 2012, is a privately owned national independent television network. It is a free-to-air television channel that broadcasts across New Zealand on Freeview and Sky. The programs featured on the channel are focused on travel, outdoors, food, home decor, real estate, drama and comedy.
“This partnership marks our first international broadcast investment and Choice TV programming aligns very well with our content focus,” said Michael MacMillan, Blue Ant Media’s CEO. “As a growing international media company we see this venture as a great opportunity to further diversify our asset base with a like-minded independent media company.”
Earlier this year, Blue Ant Media launched a sales office in New York City to support its recent investment in LA-based Omnia Media, the third largest music-focused multi-channel network on YouTube.
- With files from Todd Longwell