Fox no longer believes in Utopia.
The U.S. commercial broadcast network has cancelled the social experiment show – which saw 15 people leave their lives behind for a year to travel to a remote location and build a society from scratch – after nearly two months on air.
The show, from executive producer John De Mol and based on a Dutch TV series of the same name, kicked off with a three-night premiere on September 7 and drew ratings of 4.6 million viewers, according to Nielsen.
Despite such social media tools as 24/7 live streaming video, episodes and exclusive content, the concept of seven women and eight men living together never really hit it off with the masses.
The show, which initially ran over several days week, was cut back to weekly at the beginning of October, however a further low rating of 1.6 million on its regular Friday night slot prompted Fox to pull the plug.
On Sunday (November 2), executive producer Jon Kroll Tweeted: “Sorry to confirm, cancellation is true – a shock to all of us with all the great feedback on the new direction. Thanks to all for support.
“We are currently working with our 300 staff to help them move on to new employment. I will get back to you soon. but streams are done.”
Produced by Talpa Media USA, executive producers for Utopia included De Mol, Kroll, Conrad Green and David Tibballs.
Reruns of Masterchef Jr. will take over Utopia’s weekly Friday 8 p.m. spot, beginning November 7, a Fox spokesperson confirmed to realscreen.