Former Fox chairman Kevin Reilly (pictured) has been named president of U.S. nets TBS and TNT, where he will oversee everything from development and production to digital platforms and content monetization strategies, in addition to spearheading an expanded push for programming.
The exec – who will be based in Los Angeles and report to David Levy, president of Turner Broadcasting – has also been given the newly formed title of chief creative officer of Turner Entertainment, for which his duties will include overseeing an aggressive push content acquisition for TNT, TBS, Adult Swim and TruTV.
Reilly will also chair the Turner Entertainment Programming Council, a newly created entity that will unite senior programming execs at the company’s four networks in developing cross-platform opportunities and expanding content.
“The creation of a chief creative officer role is central to my model for more aggressively engaging in the war for content,” said Levy in a statement. “Kevin will lead this newly formed council in identifying and securing the best programming available in the marketplace for the full range of consumer platforms to further advantage the Turner entertainment brands.”
Reilly stepped down as chairman of entertainment at Fox in June after joining the company in 2007. He previously served as president of entertainment at NBC, where he created and developed shows such as The Biggest Loser.
Prior to NBC, Reilly worked at FX, where he oversaw a number of scripted series including The Shield and Nip/Tuck, and, previously, he served as president of television at Brillstein-Grey Entertainment.
“There’s so much theoretical blabber these days about the potential of emergent content and platforms that you can drown in it,” said Reilly in a statement. “My six-month journey through the robust but chaotic media marketplace led me to re-confirm a less novel idea: the best place to create, distribute and consume premium television content today is cable TV.
“Through this process, I connected with kindred spirits in David Levy and the whole Turner organization, who understand both the real value of what we deliver today and how we need to push forward to stay positioned for tomorrow,” he added. “We are going to use the considerable resources at Turner to entice top talent, create world-class content and meet and engage consumers in a contemporary fashion. I can’t wait.”