Phil Craig has joined Discovery Networks International (DNI) as executive VP and chief creative officer, replacing the dual positions of chief content officer – formerly held by Luis Silberwasser - and creative director/head of production and development, which was held by Julian Bellamy.
Craig’s newly created role finds him, as of February 2015, based in London and leading an international production and development team spanning Silver Spring, New York, Miami, London and Singapore, which supplies content to more than 220 countries, according to Discovery.
Factual and lifestyle content will be developed for the Discovery Channel and TLC, and Craig will work alongside Rosemary Newell, DNI’s senior VP of programming and content operations, and will share content and development with his U.S. counterparts.
“This role is critical for our plans to further grow brands, networks and audiences around the world,” said DNI president JB Perrette, whom Craig will be reporting to, in a statement. “Phil has an impressive track record of creating hit series and nurturing great creative talent, which together with his unique global experience, makes him the perfect choice.”
This isn’t Craig’s first interaction with the network: in 2004, as a producer, he made the documentary The Flight that Fought Back, after which he continued producing and exec producing various hours of programming for Discovery.
Prior to this appointment, Craig was ABC TV Australia’s head of factual since 2012, leading a team responsible for more than 150 hours of content. Craig spearheaded the science series Hack My Brain (Redesign My Brain) on Science channel and the BBC ‘Storyville’ documentary about Lance Armstrong, Stop at Nothing. He also recently commissioned a program about mental illness called Changing Minds.
Craig’s credits also include working with UK independent producer Nutopia, overseeing the Discovery series How We Invented the World and producing the series The 80s: The Decade That Made Us and How We Got to Now with Stephen Johnson.