Toronto-based distributor Distribution360 (D360) has signed a multi-title first-look deal with Canadian prodco RTR Media that will give D360 access to the latter’s development slate for digital and television lifestyle properties.
RTR Media, which is also based in Toronto, is known for such lifestyle programming as the HGTV Canada series Income Property (pictured, host Scott McGillivray) and a W Network web series entitled Get Ready with Rachel. The company also produces YouTube channels such as Coral TV and Domestic Geek.
D360 – which is owned by media company Marblemedia – describes its mandate as “the full monetization of television and interactive content.” The deal illustrates the company’s push to grow its unscripted portfolio on both television and digital platforms, it said.
“This was a natural partnership as both D360 and RTR Media have a shared vision of pioneering innovative opportunities for both interactive and television content,” said Mark Bishop, managing partner at Distribution360, in a statement.
“RTR Media is a world leader in creating cutting-edge lifestyle properties for international audiences,” he added. “We look forward to collaborating with them and connecting more audiences on new platforms with their content.”
RTR Media CEO and executive producer Kit Redmond added: “D360′s mandate is to find new digital opportunities for producers and work with them in a true partnership that offers marketing knowledge and insight. We look forward to working with a company that sees the value in this.”