D360, RTR Media pen lifestyle-focused first-look deal

Toronto-based distributor Distribution360 has penned a multi-title first-look deal with Canadian prodco RTR Media that will give D360 access to the latter's development slate for digital and lifestyle properties. (Pictured: RTR presenter Scott McGillivray)
November 11, 2014

Toronto-based distributor Distribution360 (D360) has signed a multi-title first-look deal with Canadian prodco RTR Media that will give D360 access to the latter’s development slate for digital and television lifestyle properties.

RTR Media, which is also based in Toronto, is known for such lifestyle programming as the HGTV Canada series Income Property (pictured, host Scott McGillivray) and a W Network web series entitled Get Ready with Rachel. The company also produces YouTube channels such as Coral TV and Domestic Geek.

D360 – which is owned by media company Marblemedia – describes its mandate as “the full monetization of television and interactive content.” The deal illustrates the company’s push to grow its unscripted portfolio on both television and digital platforms, it said.

“This was a natural partnership as both D360 and RTR Media have a shared vision of pioneering innovative opportunities for both interactive and television content,” said Mark Bishop, managing partner at Distribution360, in a statement.

“RTR Media is a world leader in creating cutting-edge lifestyle properties for international audiences,” he added. “We look forward to collaborating with them and connecting more audiences on new platforms with their content.”

RTR Media CEO and executive producer Kit Redmond added: “D360′s mandate is to find new digital opportunities for producers and work with them in a true partnership that offers marketing knowledge and insight. We look forward to working with a company that sees the value in this.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.