Jenna Bourdeau (pictured) has stepped down as VP of distribution at Canada’s Proper Rights to become senior director of acquisitions for public broadcaster the CBC.
Bourdeau will report to Sally Catto, who was named GM of programming at the pubcaster this spring. She will oversee the acquisition of Canadian and international content for CBC platforms.
Prior to her role at Proper Rights, Bourdeau was co-president at BuzzTaxi Communications, a distributor she co-founded in 1999 with Natalie Vinet, which was acquired in 2013 by Proper.
Bourdeau said she is “particularly excited that CBC will also offer top-notch international content to Canadian audiences as part of our strategy and look forward to contributing to its success.”
Catto added: “I’m so pleased to have Jenna leading our acquisitions strategy at the CBC. She is highly respected throughout the industry, both at home and abroad — I know that her strong creative instincts & leadership will be crucial as we continue to move our content strategy forward.”