River Cottage producer Keo Films is to launch a company focused on producing cross-platform content for TV and the web.
The UK indie’s spin-0ff shingle will operate under the Keo umbrella group and report to parent company director Debbie Manners. Programming will be aimed at a target demo of 16- to 34-year-olds and will aim to “bridge the gap between digital and television content,” the company said in a statement.
Current Keo Films projects, including Bangkok Airport and Tom Felton: Meet the Francis for BBC3, a series of shorts on Britishness for Channel 4 online, River Cottage Foodtube, a BBC Learning project, and a brand-backed series with agency MEC Global, will transfer to K2.
“It’s time for content producers to focus on their audience and not on the medium they are producing for,” Manners said in a statement. “Colleen and the new team think and create for a 16-34 audience – being part of this demographic, they totally understand the target demographic. This particular audience is intelligent, inquisitive and open to all ideas, lengths and formats.”
The K2 team is rounded out by content exec producer Tony Hallam, who is moving from Keo Films, content senior producer Jake Lea-Wilson and content producer James Burrough. The company will continue to expand its team in the months ahead.
Flynn joined Keo in 2012 as head of development. Prior to that, she worked as head of factual and entertainment development at UK prodco Twenty Twenty. Underhill was previously Keo’s head of digital.