Digital

Discovery, Hulu ink long-form distribution deal

Discovery Communications has agreed to a long-form distribution deal with Hulu that gives the video-on-demand service exclusive rights to stream Deadliest Catch (pictured), as well as other unscripted titles.
December 9, 2014

Discovery Communications has agreed to a long-form distribution deal with Hulu that gives the video-on-demand service exclusive rights to stream Deadliest Catch (pictured).

The deal – a first for both companies – also covers programs from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Destination America and Discovery en EspaƱol. Titles to become available on Hulu as of January 1 include Mythbusters, Say Yes to the Dress, The Little Couple and Treehouse Masters.

The programming will be viewable for users with a Hulu Plus subscription.

In a statement, Discovery senior VP of digital distribution Rebecca Glashow lauded Hulu’s “brand-friendly environment” that will “showcase both the strong line-up of Discovery content available on Hulu, as well as our world-class linear TV brands.”

“We are delighted with this partnership and the opportunity it affords to connect with new audiences and build viewership for our networks across platforms,” she added.

In 2011, Discovery renewed a two-year distribution deal with VOD service Netflix. Its programming was also available to Amazon Prime subscribers but the stream service dropped several unscripted Discovery titles earlier this year, reportedly to focus on investing in original scripted series.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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