Jon Farrar (pictured) is to become the chief of BBC Worldwide’s global programming and acquisitions team.
Farrar was most recently the leader of the company’s branded services team in Western Europe, and has been creating the editorial strategy for BBC Worldwide’s new channel propositions over 2014. In his new role, he will support the company’s continued genre launch plans globally.
Following the launch of BBC First in Australia on Foxtel this past summer, Farrar will oversee the roll-outs of BBC Brit, BBC First and BBC Earth in several territories in 2015, including Eastern Europe.
Farrar began his career at BBC Worldwide in 1998 as UK Play’s deputy editor, overseeing scheduling and acquisitions for the music and comedy channel, prior to becoming VH1′s branded channels’ head of programming for Viacom.
He also spent four years at NBCUniversal as director of programs for the UK and EMEA, where he oversaw the programming for the company’s UK portfolio of channels, including Syfy, Hallmark and Universal.
Reporting to BBC Worldwide global editorial director George Dixon, Farrar will lead a team of 11 and will also appoint a new head of acquisitions, responsible for the day-to-day operational management of the department.
“In order for us to replicate the success of BBC First in Australia in other international markets, it’s vital that we deliver our editorial and commercial goals,” said Dixon in a statement. “A fully coordinated approach to acquisitions and scheduling is crucial in this endeavour. Jon has played a key role in shaping the editorial strategy of our new brands and I’m delighted that he’s decided to take up this challenge.”