Formats

Brazil’s Globo orders “The People’s Choice”

Brazil's Globo is the latest international network to pick up the live game show format The People's Choice (pictured) from Tel Aviv-based Armoza Formats.
December 16, 2014

Brazilian network Globo has picked up the live game show format The People’s Choice (pictured) from Tel Aviv-based Armoza Formats.

The channel will begin airing a 13-episode season of the series during primetime next year.

The format was developed by Armoza and TF1 and is based on a series of dilemmas such as, would viewers prefer to go a week without showering or a week without a smartphone? Viewers at home then cast votes and contestants in the studio must guess the decision they chose in order to win cash prizes.

Armoza launched the format at MIPCOM earlier this year and has since sold it to broadcasters in Germany, Italy, Sweden, Turkey, Thailand and Vietnam.

“The Lat Am region, and Brazil in particular, is one of our key focuses for 2015 and we are proud to be extending our reach there,” said Armoza CEO¬†Avi Armoza in a statement. “The show revolves around a very strong but simple idea of being able to compare ourselves to each other and seeing how well we know our nation, creating a live TV event with ultimate buzzworthy discussions.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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