Scripps Networks International has hired Phillip Luff (pictured) to be managing director of its UK, Europe, Middle East and Africa (EMEA) business, as Jonathan Sichel returns to the United States to take up a new post within the company.
As the lead executive in the lifestyle cable giant’s London office, Luff will oversee day-to-day operations for channels in the region including Food Network, Fine Living Network and Travel Channel. He will report to international president Jim Samples.
He most recently headed up Discovery Networks International’s operations in Northeast Europe and has also worked at Discovery outposts in Sydney, Tokyo, Warsaw and London.
Meanwhile, Sichel – Scripps’ current managing director for the UK and EMEA - will return to the United States to work as managing director of global commercial affairs, a newly created position. He will stay on in London and work with Luff to transition before moving to New York in the New Year.
Sichel will develop a global approach to content acquisition and commissioning, head up global production and talent deals, and work with the international leadership team on potential acquisitions and joint ventures. He will report to exec VP and chief legal officer Cynthia Gibson.
Olga Paskina will replace Luff in Discovery’s Moscow office as the country manager for Northeast Europe, which covers Russia, Ukraine, Belarus, Moldova, the Baltics and Central Asia. She was previously the president and chairman of the board of directors at the Russian private media holding company ProfMedia.