People/Biz

“The Grace Helbig Project” heads to E!

YouTube star Grace Helbig (pictured) is to star in her own primetime comedy talk show on U.S. network E! this April.
January 6, 2015

YouTube star Grace Helbig (pictured) is to star in her own primetime comedy talk show on U.S. network E! this April.

The Grace Helbig Project (working title) is a hybrid comedy show that will feature the comedian’s take on what’s trending in pop culture. She will also interview celebrity guests while they are on the go at the grocery store or riding around in her car. Fan engagement via social media will be a key component to the series, according to the network.

Helbig’s YouTube channel has more than two million subscribers. In late 2013 she left the multi-channel network My Damn Channel, where she posted her videos in a series called DailyGrace.

The comedian/vlogger had been working with the entertainment company since 2008, and her departure raised important issues over content rights – Helbig had no ownership over the videos she created for DailyGrace, which was an IP owned by My Damn Channel. She told The Wall Street Journal that the split took a lot of negotiating, but ultimately it proved that her fans were willing to follow her to another channel.

Earlier this year Helbig published a book called Grace’s Guide: The Art of Pretending to be a Grown-up, which became a New York Times bestseller. She also launched a web series with collaborator and fellow YouTuber Mamrie Hart called HeyUSA that was picked up by Condé Nast Entertainment’s The Scene.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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