People/Biz

“The Grace Helbig Project” heads to E!

YouTube star Grace Helbig (pictured) is to star in her own primetime comedy talk show on U.S. network E! this April.
January 6, 2015

YouTube star Grace Helbig (pictured) is to star in her own primetime comedy talk show on U.S. network E! this April.

The Grace Helbig Project (working title) is a hybrid comedy show that will feature the comedian’s take on what’s trending in pop culture. She will also interview celebrity guests while they are on the go at the grocery store or riding around in her car. Fan engagement via social media will be a key component to the series, according to the network.

Helbig’s YouTube channel has more than two million subscribers. In late 2013 she left the multi-channel network My Damn Channel, where she posted her videos in a series called DailyGrace.

The comedian/vlogger had been working with the entertainment company since 2008, and her departure raised important issues over content rights – Helbig had no ownership over the videos she created for DailyGrace, which was an IP owned by My Damn Channel. She told The Wall Street Journal that the split took a lot of negotiating, but ultimately it proved that her fans were willing to follow her to another channel.

Earlier this year Helbig published a book called Grace’s Guide: The Art of Pretending to be a Grown-up, which became a New York Times bestseller. She also launched a web series with collaborator and fellow YouTuber Mamrie Hart called HeyUSA that was picked up by Condé Nast Entertainment’s The Scene.

 

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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