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Pop preps celebrity-focused slate ahead of rebrand

U.S. net TVGN is in development on a slate of celebrity-focused series, ahead of its rebrand as Pop on January 14. (Pictured: radio personality Elvis Duran)
January 12, 2015

U.S. net TVGN is in development on a slate of celebrity-focused series, ahead of its rebrand as Pop on January 14.

Leading the roster is the celebrity-hosted program Losing It (working title), which will present stories of how stars lost their virginity using puppets, animation, live action and claymation. The series is produced by Warrior Poets and John Stamos Productions.

Also in development is Celebrity Inc. (w/t), in which celebrities are paired with an aspiring inventor who will develop a product that will be pitched to the star. The winning product will be launched with the celebrity’s name attached. Celebrity Inc. is exec produced by Robert Friedman of Bungalow Media + Entertainment, and Colby Gaines of Back Roads Entertainment.

Elsewhere, Worst Ever (w/t) features a group of celebrities detailing their most embarrassing situations, ranging from horrible dates and break-ups to family dinners and auditions. The series – produced by Thank You, Brain! - is hosted by actor Christine Lakin and is based on her and Alec Ledd’s live stage show in LA.

Finally, an as-yet-untitled Elvis Duran project will center on the New York-based radio personality (pictured above) as he interviews top celebrities and travels to various music festivals and events. The series is produced by Left/Right.

“Our development reflects our programming mission of covering what’s popping in culture and creating content around personalities or subjects that have an inherent fan-base supporting them,” said Brad Schwartz, president of entertainment and media at Pop, in a statement.

“We have aligned ourselves with producers and talent known for delivering stand-out content that ‘pops,’ and our unique perspective will be telling these stories with a fan-at-heart sensibility,” the exec added.

Paul Adler, senior VP of original programming and development at Pop, added: “The new brand direction of Pop has energized the creative community to bring their best projects to us. We are thrilled to be in business with some of the most innovative producers in the industry, whose accolades include numerous primetime and daytime Emmy nominations, and even an Oscar nomination.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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