People/Biz

Mark Efman, ITV Studios America pen overall deal

ITV Studios America has signed an overall deal with producer Mark Efman (pictured) to create, develop and produce non-scripted projects for the studio through his banner Big Energy Productions.
January 13, 2015

ITV Studios America has signed an overall deal with producer Mark Efman (pictured) to create, develop and produce non-scripted projects for the studio through his banner Big Energy Productions.

Efman, who will be based in New York, has set up projects at A&E, History and MTV2 in the last year, in addition to the upcoming reality competition series Cedric’s Barber Battle, starring Cedric The Entertainer, which will air this spring on the CW network.

Bruce Robertson, ITV Studios America’s exec VP of creative strategy, said Efman’s track record over the past 12 months “is a testament to the breadth of content that he’s able to craft.”

Prior to Big Energy, Efman was a partner in MarkMark Productions, responsible for a number of programs including the IFC comedy series Z Rock, MTV’s Nick Cannon Short Circuitz, A&E’s Biography and Court TV’s Parco PI.

He is repped by Scott Lonker at CAA, and Robert Strent at Grubman Shire & Meiselas, P.C.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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