U.S. net UP TV has tapped former TLC exec Amy Winter (pictured) for the roles of exec VP and the newly created position of general manager, effective from February 1.
The exec – who will be based in UP’s Atlanta headquarters, reporting to president and CEO Charley Humbard - has been tasked with overseeing and guiding the network’s brand and programming, which includes the development and production of scripted and unscripted series and films, as well as scheduling and acquisitions, marketing and public relations, and digital and social media properties.
Winter most recently served as executive VP and general manager of TLC between February 2011 and August 2013, where she oversaw such series as Here Comes Honey Boo Boo, 90 Day Fiancé, Long Island Medium and Breaking Amish.
The exec joined Discovery Communications in 2005 as TLC’s VP of creative and in 2008 was tasked with taking the marketing creative lead on Discovery’s Planet Green network. She later returned to TLC as senior VP of marketing and creative operations before taking the reins as general manager from Eileen O’Neill in 2011.
According to the net, Winter has been consulting with UP TV since May of 2014, and assisted in refreshing the net’s look as well as greenlighting the reality series Bringing Up Bates.
“Amy Winter is a one-of-a-kind media executive,” said Humbard in a statement. “She combines an intuitive sensibility for understanding what viewers like to watch and how to communicate with them, with a strategic operational discipline for focusing on what drives ratings and revenue.
“She is a proven winner having created some of the most memorable and noteworthy series and marketing campaigns in cable’s recent history. Amy is the right person to lead our content and marketing areas and to further shape our distinct brand identity which promises to always uplift you and your family.”