Indiegogo and Vimeo have entered a partnership that gives the crowdfunding site access to guaranteed Internet distribution, and provides the video platform with an unlimited well of content.
Unveiled at the Sundance Film Festival, the deal calls for Vimeo to become the preferred online distribution platform for all films backed by Indiegogo.
Additionally, Vimeo will back a creator fund which will match contributions made to specific Indiegogo-funded campaigns in exchange for distribution rights.
As part of the deal, Vimeo will also create a dedicated On Demand home on Vimeo.com that features a rotating selection of Indiegogo campaign-backed films.
“Indiegogo is leading the way for next generation filmmaking,” said the company’s CEO Slava Rubin. “With the addition of Vimeo as a distribution partner, it is now easier than ever for filmmakers using Indiegogo to pursue their passions, receive funding, garner global exposure and deliver their work directly to their fans.”
“Vimeo is all about giving power to the creators,” said Vimeo CEO Kerry Trainor. “This partnership highlights both Vimeo and Indiegogo’s continued support of independent filmmakers on a global level, and provides Indiegogo’s community of creators an opportunity to be exposed to an even wider audience.”
Filmmakers who distribute their films on Vimeo On Demand will have access to many of the popular video site’s benefits, including free fulfillment on all digital download perks, a discounted Vimeo PRO account and inclusion in a featured “Indiegogo Funded Films” collection.
Vimeo reaches approximately 170 million users each month, the company states.