People/Biz

ITV Studios America taps Gersh as digital head

ITV Studios America has named former FishBowl Worldwide Media president and CEO Bruce Gersh (pictured) as its executive VP and head of digital, strategy and branded entertainment.
February 5, 2015

ITV Studios America – the U.S. production arm of the UK-based ITV Studios – has named former FishBowl Worldwide Media president and CEO Bruce Gersh (pictured) as its executive VP and head of digital, strategy and branded entertainment.

In the newly created role, Gersh – who will be based in the company’s LA headquarters, reporting to Orly Adelson, president of ITV Studios America – will focus on maximizing opportunities for brand expansions and revenue streams across the company’s roster of programming.

According to a release, the exec will “build on the company’s portfolio of digital, integration, sponsorship, merchandising and licensing activity” as well as assist Adelson in driving strategy forward.

Prior to joining ITV Studios America, Gersh worked on various campaigns for agencies, networks and studios, and previously served as MD and global head of media and entertainment at Allison+Partners; co-founder and president of FishBowl Worldwide Media; and senior VP of strategy and operations for intellectual property at the William Morris Agency (WMA).

Before his time at WMA, Gersh spent eight years at Disney-ABC, last serving as senior VP of business development at Disney-ABC Television Group.

“With the addition of Bruce, we are primed to take advantage of one of the most transformative periods in the television business, with limitless opportunities for brand growth across all platforms,” said Adelson in a statement. “Bruce is a proven innovator with a pulse on emerging trends.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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