Zee orders Armoza’s “Who’s Asking?”

India's Zee Entertainment Enterprises Limited has ordered the first season of Armoza Formats' game show Who's Asking? (pictured) for the company's newly launched Hindi channel &TV.
February 9, 2015

India’s Zee Entertainment Enterprises Limited has ordered the first season of Armoza Formats’ game show Who’s Asking? (pictured) for the company’s newly launched Hindi channel &TV.

The program – which is to be the channel’s flagship non-fiction show – is titled India Poochega – Sabse Shaana Kaun? and will be hosted by Bollywood actor Shah Rukh Khan. The hour-long game show challenges participants to select the individuals asking them questions, and places an emphasis on who is doing the asking as opposed to the answers themselves.

The Big Synergy-produced show will debut in India on March 2 and air daily at 9 p.m. The format was also recently commissioned by Thailand’s Thairath TV, with the Thai adaptation also slated to premiere in March.

“We are excited to bring this unique international game show format to Indian screens,” said Rajesh Iyer, &TV business head, in a statement. “The concept of the show empowers the common man to determine the fate of a contestant, as they are the ones firing the questions as ‘askers.’”

“In addition, we have Bollywood’s superstar and the ultimate entertainer Shah Rukh Khan as the host. We are certain that the audience will enjoy a different side of their superstar and that the format will be well received,” the exec continued.

Avi Armoza, CEO of Armoza Formats, added: “Who’s Asking? is a fresh take on the studio game show genre, with the unique question mechanic of taking questions from ordinary people on the street, making it an accessible and appealing format to all.

Who’s Asking? gives the whole country the chance to have their minute of fame on TV, and we are thrilled to be taking it to a new level with Zee’s infusion of Bollywood glamour,” he said.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.