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ITV orders “Bargain Fever Britain” from Boomerang

Due to air this spring, the two-part documentary series follows employees and discount-hunting customers in four UK retailers.
February 10, 2015

UK broadcaster ITV has ordered the series Bargain Fever Britain from Cardiff-based producer Boomerang.

The two x 60-minute documentary series, which will air during primetime this spring, is set inside four discount retailers: American wholesaler Costco, supermarket Motorpoint, high-street shoe chain Shoe Zone, and Approved Food, which sells food that is past its best before date.

Cameras will follow store employees as well as the bargain-hunting shoppers who go to great lengths in the name of discounts. The first episode focuses on a retailer selling eight-foot teddy bears and a woman who has stockpiled 60 pizzas in her freezer. The second chronicles the mayhem that ensues during Black Friday as well as the post-Christmas sales season.

Andrew O’Connell commissioned Bargain Fever Britain for ITV. Tess Cuming serves as exec producer for Boomerang.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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