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ITV orders “Bargain Fever Britain” from Boomerang

Due to air this spring, the two-part documentary series follows employees and discount-hunting customers in four UK retailers.
February 10, 2015

UK broadcaster ITV has ordered the series Bargain Fever Britain from Cardiff-based producer Boomerang.

The two x 60-minute documentary series, which will air during primetime this spring, is set inside four discount retailers: American wholesaler Costco, supermarket Motorpoint, high-street shoe chain Shoe Zone, and Approved Food, which sells food that is past its best before date.

Cameras will follow store employees as well as the bargain-hunting shoppers who go to great lengths in the name of discounts. The first episode focuses on a retailer selling eight-foot teddy bears and a woman who has stockpiled 60 pizzas in her freezer. The second chronicles the mayhem that ensues during Black Friday as well as the post-Christmas sales season.

Andrew O’Connell commissioned Bargain Fever Britain for ITV. Tess Cuming serves as exec producer for Boomerang.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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