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ITV orders “Bargain Fever Britain” from Boomerang

Due to air this spring, the two-part documentary series follows employees and discount-hunting customers in four UK retailers.
February 10, 2015

UK broadcaster ITV has ordered the series Bargain Fever Britain from Cardiff-based producer Boomerang.

The two x 60-minute documentary series, which will air during primetime this spring, is set inside four discount retailers: American wholesaler Costco, supermarket Motorpoint, high-street shoe chain Shoe Zone, and Approved Food, which sells food that is past its best before date.

Cameras will follow store employees as well as the bargain-hunting shoppers who go to great lengths in the name of discounts. The first episode focuses on a retailer selling eight-foot teddy bears and a woman who has stockpiled 60 pizzas in her freezer. The second chronicles the mayhem that ensues during Black Friday as well as the post-Christmas sales season.

Andrew O’Connell commissioned Bargain Fever Britain for ITV. Tess Cuming serves as exec producer for Boomerang.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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