International producer-distributor Endemol Shine Group has appointed William Tan (pictured), head of Viacom Greater China, to oversee the company’s operations in the region as MD of Endemol Shine China.
Tan – who currently serves as GM and VP of Viacom International Media Networks Greater China – is to manage the two-month-old Endemol Shine Group’s operations in Beijing and Shanghai as it develops formats, provides production services and promotes Chinese programming overseas.
Tan’s appointment – which begins in April – comes as Endemol’s CEO of Asian operations Arjen van Mierlo prepares to exit the company that month. MD of Asian operations Fotini Paraskakis is to continue in her role with a focus on expanded operations and production in Southeast Asia.
In addition, Endemol Shine Group is to transfer its operations in Hong Kong to China and Singapore as part of a wider regional expansion strategy. The company will be creating a production hub in Singapore, in addition to existing resources in Malaysia.
Endemol has been active in the Chinese market since 2005 and works closely with broadcasters and digital platforms across China. As previously reported, the company most recently partnered with Chinese digital video platform Youku Tudou to launch the first Chinese version of Big Brother.
Tan joined Viacom International Media Networks in 2008 as finance director for MTV Network Asia in Greater China and was promoted to his current position in 2013. He previously held a number of senior positions within the Asian market’s advertising and finance sectors.
“Increasing focus on China is a central part of our growth strategy in Asia and William has the leadership and market expertise to significantly expand and diversify this area of our business,” said Martha Brass, co-CEO of international operations at Endemol Shine Group, in a statement.
“William’s exceptional track record of driving growth across areas including television, digital and commercial is perfectly aligned with our goals in this key market,” she said.
Tan added: “I am greatly looking forward to driving and building on the success of Endemol Shine China and the great portfolio of international hits within the business.
“The intention is to continue growing our production and development capabilities to service broadcast and production partners, whilst building on the growth of digital in China,” the exec continued. “Our long-term ambition will be to develop homegrown creative resources in China and generate locally originated IP for worldwide export.”