Canada’s W Network launches lifestyle content websites

W View is billed as a "first of its kind, digital video hub for women," and W Dish will deliver snackable lifestyle and pop culture content. (Pictured: W View's Get Ready with Rachel)
February 23, 2015

Canadian media company Corus Entertainment is launching two consumer-facing, lifestyle destination websites under the auspices of its W Network brand.

W View is billed as a “first of its kind, digital video hub for women,” while W Dish will deliver snackable lifestyle and pop culture content.

W View will feature video content from assorted platforms and contributors, including global women’s lifestyle video network Kin Community. Corus says the site will house content ranging from “the hottest viral videos to original digital series.” The digital series Get Ready with Rachel (pictured), produced by RTR Media, is premiering on February 24.

W, meanwhile, will be geared towards the W25-44 target demo, featuring lifestyle content in a mobile-friendly and responsive environment, says Corus. The site will house original stories from its own editorial team, as well as articles from bloggers, YouTube creators and freelance writers. The team will also produce its own short-form digital videos.

“With the launch of these new digital sites, W Dish and W View, we are giving our audiences more ways to experience W Network’s popular brand by offering a rich, curated selection of bite-sized, up-to-the-moment digital content that appeals to women online,” said Sue Mackay, vice president, digital, women and family for Corus Entertainment, in a statement. “These sites extend our digital reach with the highly coveted women’s demo and allow us to engage with our audiences in different ways and on a variety of platforms.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.