Canadian media company Corus Entertainment is launching two consumer-facing, lifestyle destination websites under the auspices of its W Network brand.
W View will feature video content from assorted platforms and contributors, including global women’s lifestyle video network Kin Community. Corus says the site will house content ranging from “the hottest viral videos to original digital series.” The digital series Get Ready with Rachel (pictured), produced by RTR Media, is premiering on February 24.
W Dish.com, meanwhile, will be geared towards the W25-44 target demo, featuring lifestyle content in a mobile-friendly and responsive environment, says Corus. The site will house original stories from its own editorial team, as well as articles from bloggers, YouTube creators and freelance writers. The team will also produce its own short-form digital videos.
“With the launch of these new digital sites, W Dish and W View, we are giving our audiences more ways to experience W Network’s popular brand by offering a rich, curated selection of bite-sized, up-to-the-moment digital content that appeals to women online,” said Sue Mackay, vice president, digital, women and family for Corus Entertainment, in a statement. “These sites extend our digital reach with the highly coveted women’s demo and allow us to engage with our audiences in different ways and on a variety of platforms.”