Digital

Canada’s W Network launches lifestyle content websites

W View is billed as a "first of its kind, digital video hub for women," and W Dish will deliver snackable lifestyle and pop culture content. (Pictured: W View's Get Ready with Rachel)
February 23, 2015

Canadian media company Corus Entertainment is launching two consumer-facing, lifestyle destination websites under the auspices of its W Network brand.

W View is billed as a “first of its kind, digital video hub for women,” while W Dish will deliver snackable lifestyle and pop culture content.

W View will feature video content from assorted platforms and contributors, including global women’s lifestyle video network Kin Community. Corus says the site will house content ranging from “the hottest viral videos to original digital series.” The digital series Get Ready with Rachel (pictured), produced by RTR Media, is premiering on February 24.

W Dish.com, meanwhile, will be geared towards the W25-44 target demo, featuring lifestyle content in a mobile-friendly and responsive environment, says Corus. The site will house original stories from its own editorial team, as well as articles from bloggers, YouTube creators and freelance writers. The team will also produce its own short-form digital videos.

“With the launch of these new digital sites, W Dish and W View, we are giving our audiences more ways to experience W Network’s popular brand by offering a rich, curated selection of bite-sized, up-to-the-moment digital content that appeals to women online,” said Sue Mackay, vice president, digital, women and family for Corus Entertainment, in a statement. “These sites extend our digital reach with the highly coveted women’s demo and allow us to engage with our audiences in different ways and on a variety of platforms.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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