TV

HGTV readies Philippines debut

As part of its roll-out in Asia, Scripps Networks Interactive is to launch HGTV in the Philippines in March on platforms SkyCable and Cignal Digital TV. (Pictured, L-R: Property Brothers Jonathan Scott and Drew Scott)
February 23, 2015

As part of its roll-out in Asia, parent company Scripps Networks Interactive is to launch HGTV in the Philippines in March on platforms SkyCable and Cignal Digital TV.

The lifestyle net will be available on SkyCable in standard- and high-definition beginning March 1 and will later air on Cignal Digital TV in high definition. The U.S. net also saw recent launches on Singapore’s StarHub, Australia’s Fetch TV and Mongolia’s Univision.

Programming in the Philippines will include such series as Property Brothers, Buying and Selling, Kitchen Cousins and The High Low Project, in addition to “localized original short-form content” including Extreme Homes and I Like This.

As previously reportedProperty Brothers stars Jonathan Scott (pictured, left) and Drew Scott (right) are heading to the Philippines, Malaysia and Singapore later this month as part of a live tour accompanying the launch of HGTV in the region.

Other Scripps-owned nets already being broadcast in Asia include the Asian Food Channel, Food Network and Travel Channel.

“HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia and is seeing great traction with our advertisers, affiliates and audiences alike,” said Derek Chang, MD of Scripps Networks Interactive for Asia Pacific, in a statement.

“We look forward to engaging audiences with our aspirational storytelling and charismatic characters as they strive to transform their living spaces into their dream homes,” he added.

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