MTV cooks up millennial-targeted “Brothers Green”

MTV will internationally roll out a millennial-focused cooking series titled Brothers Green: EATS!, featuring Brooklyn-based siblings and YouTube personalities Josh and Mike Greenfield (pictured, L-R).
February 24, 2015

MTV International has signed on for a millennial-focused cooking series titled Brothers Green: EATS!, featuring Brooklyn-based siblings and YouTube personalities Josh Greenfield (pictured, left) and Mike Greenfield (right).

The pair built an Internet following around their “dorm room-style” cooking tips, which will also be the focus of the Storyville Entertainment-produced 12 x 30-minute series. The show has an international focus and is also to feature cameo appearances from special guests and musicians.

Brothers Green: EATS! will air across MTV’s international linear channels as well as in various formats across the net’s digital platforms beginning this spring.

“This program will be our answer to the traditional cooking show, MTV-style,” said Bruce Gillmer, executive VP of talent and music programming and events at Viacom International Media Networks, in a statement.

“Mike and Josh are a unique duo – they’re super passionate, highly creative and custom-made for the MTV audience,” the exec added. “They’re resourceful, ‘make something outta nothing’ kind of guys. And our viewers are going to love them.”

Mike Greenfield added: “It’s been one heck of a time working with MTV. We’re so freaking excited to share what we’ve been creating in our kitchen – we’ve been gathering inspiration from around the world to create meals that are absurdly delicious and incredibly easy to make.”

Executive producers for Brothers Green are Storyville’s Betsy Schechter and Caroline Christopher as well as MTV International’s Gillmer and Elyse Zaccaro.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.