Yannick Bolloré (pictured), the chairman and CEO of French communications group Havas, is to deliver a keynote address at MIPTV on April 14.
Reed MIDEM – organizers of the Cannes-set market – said in a release that Bolloré will examine the future of media and entertainment in a session titled “Content Redefined.”
He joins Jeremy Darroch – group chief executive of UK pay-TV net Sky – as speakers thus far confirmed for MIPTV. The latter exec is slated to give a “Media Mastermind” keynote on April 13.
Dolloré started his media career in 2002 as co-founder of film company WY Productions, and later served as CEO of Bolloré Média from 2006 to 2012.
In 2011, the exec joined global advertising and communications company Havas Group, where he was named chairman and CEO in 2013.
“Yannick Bolloré is one of the new French media moguls, building a career across the international film, TV and advertising industries,” said Laurine Garaude, director of television at Reed MIDEM, in a statement. “Delegates will have a unique opportunity to access his insight into television, advertising and entertainment, which feature so heavily at MIPTV.”
Bolloré added: “The market is at a turning point. On the one hand, some business models in the industry are being seriously disrupted and more will follow. But on the other hand, consumers have never been thirstier for content than today. It is a great time to be a storyteller.”
MIPTV will be held in Cannes from April 13 to 16.