Former Core Media Group president and NBCUniversal executive Marc Graboff has joined Discovery Communications as president, global business and legal affairs, production management and Studios.
Based in Discovery’s Los Angeles office, Graboff will report to Bruce Campbell, chief development and digital media officer and general counsel for the Silver Springs-headquartered global media company.
Graboff will oversee Discovery’s overall business affairs and production management, its global business & legal affairs and production management groups, and will also have oversight of Discovery Studios and the company’s acquired prodcos, including betty and Raw, and All3Media, operated in joint venture with Liberty Global.
“In addition to being one of the most fantastic executives and dealmakers in media, Marc is a universally admired and respected person, his business acumen and expertise matched only by the trust and relationships he has built across the industry. ” said Discovery Communications president and CEO David Zaslav in a statement. “Bruce and I look forward to Marc’s leadership to help grow our market share by accelerating our current production engines, acquiring more IP across new genres and formats, and bringing more of the world’s top production partners to Discovery.”
Previously, Graboff had served as president and CEO of Core Media Group – a position he left in September of 2014 following news of the merger of the company with Endemol and Shine. Before Core, Graboff had a 15-year stint with NBCUniversal, most recently as president, West Coast business operations for NBC Universal Television Entertainment.
In addition to the news of Graboff’s hiring, Discovery Communications has also upped Lee Bartlett to the position of president of the Studios group. Previously executive vice president, global production management, business & legal affairs, Bartlett, reporting to Graboff, will have both a creative and management role leading Discovery Studios, and day-to-day management across consumer products, program sales, private networks, footage sales and the Discovery Music Source divisions. The longtime Discovery exec will also have day-to-day management of betty and Raw and will serve as Discovery’s primary liaison for All3Media, as well as Chairman of the Board of All3Media for Discovery’s current term.
The news follows the recent departure of 25-year Discovery veteran Eileen O’Neill, named global group president for Discovery Studios last year.
“Content production and acquisition are top areas of focus for Discovery, and in Marc we’ve added one of the industry’s most well-respected dealmakers and business strategists to guide our next phase of growth,” said Campbell. “Our acquisitions of betty, Raw and All3Media, along with the increased investment behind Discovery Studios, present a tremendous growth opportunity as viewers’ appetites and our networks’ needs for more engaging original content increase globally. I look forward to Marc and Lee’s leadership across this critical part of our business.”