Formats

NBC takes “I Can Do That!” Stateside this summer

The U.S. broadcaster has signed on for a season of Armoza Formats' celebrity talent competition I Can Do That! (pictured), produced by Universal Television.
March 3, 2015

U.S. broadcaster NBC has signed on for a season of Armoza Formats’ celebrity talent competition I Can Do That! (pictured), slated to air Stateside this summer.

The American adaptation of the entertainment format – which will be produced by Universal Television – is to be hosted by comedian Marlon Wayans and will have a cast of six celebrities, including singers Nicole Scherzinger, Ciara and Joe Jonas, as well as stand-up comedian Jeff Dye, actor Alan Ritchson and dancer-choreographer Cheryl Burke.

Filmed each week in front of a live studio audience, the six cast members – in teams of two – will be asked to display skills varying from song and dance to magic and physical challenges. If, while watching an act, a celebrity says “I can do that!” they must also undertake the challenge after a week of intensive training. After six weeks of such challenges, one cast member is to be revealed as the season’s ultimate entertainer.

The U.S. show will consist of a two-hour premiere followed by five hour-long episodes. Executive producers include Audrey Morrisey (The Voice) and Matilda Zoltowski (Dancing With the Stars), as well as Rick Alvarez, Marlon Wayans, Avi Armoza, Nehama Cohen and Elwin Vizetelly de Groot.

I Can Do That! is currently in production in 15 countries, and is set to air this spring on Spain’s Antena 3 and Bulgaria’s Nova TV. Elsewhere, Italy’s Rai Uno and Brazil’s Rede Record are in production on their second seasons.

“We’re excited to watch our all-star cast rise to the challenges ahead in such a fresh, new way,” said Paul Telegdy, president of alternative and late night programming for NBC Entertainment, in a statement. “Our viewers are going to fall in love with how these natural-born entertainers push themselves outside of their comfort zones to put on a spectacular show every week.”

Avi Armoza, CEO of Armoza Formats, added: “We are thrilled to be working with NBC on such a special show, and are looking forward to the U.S. launch and to seeing the celebrity cast surprise us each week. I Can Do That! has been growing from strength to strength and working with NBC on it is the natural next step.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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