Production has begun on the first pilot to emerge from the partnership between Canada’s Bell Media, global format king Mark Burnett, United Artists Media Group and Omnicom Canada’s Highway Entertainment.
The crowdfunding-inspired Dream Funded: Let the Crowd Decide, coproduced with Entertainment One, is the first fruit from the pact announced at MIPCOM in October: Bell Media’s joint venture between MGM, Burnett, production partner Roma Downey and Hearst Entertainment aimed at creating TV formats and content for the Canadian and international market.
Shooting began today (March 6) and will wrap by March 10. An air date on Canadian broadcaster CTV has not yet been announced.
Hosted by TSN star James Duthie (pictured), the first episode will see seven budding entrepreneurs, known as the “dreamers,” introduce original products to a crowd of 100 customers, each with CDN$250 to invest.
“Celebrity entrepreneur experts” Amber MacArthur and Ron Tite will offer advice and feedback to the dreamers. The pitching entrepreneurs will pocket all of the money invested by the crowd, up to $25,000.
The dreamer who raises the most investment from the crowd will get an additional $25,000.
The reality pilot was unveiled by Bell Media on Friday at the Prime Time conference in Ottawa. The project is executive produced by Margaret O’Brien, Loren Mawhinney, Stuart Coxe (who also serves as showrunner), C. Scot Cru, Dan Munday, Jim Roush and Adam Ivers.
(From Playback Daily)