Formats

RSP eyes first int’l series with “Babushka”

Ryan Seacrest Productions is teaming up with Israeli developer Armoza Formats and French media group TF1 for what will be the LA prodco's first international series, a primetime studio game show titled Babushka (pictured).
March 17, 2015

Ryan Seacrest Productions is teaming with Israeli developer-distributor Armoza Formats and French media group TF1 for what will be the LA prodco’s first international series, a primetime studio game show titled Babushka (pictured).

Slated to launch at MIPTV in Cannes next month, Babushka sees contestants presented with 10 large Russian “babushka” dolls. The participants must then select and open eight of them for the chance to win up to US$500,000. If the babushka is empty, they lose any money they have accumulated up to that point, but if there is a smaller doll inside, they continue to win.

“The combination of such an engaging and emotional game show and the fresh take of bringing contestants along for the whole ride struck us from the first moment and led us to choose it as the first format we have taken on as an international partnership,” said Eugene Young, president of Ryan Seacrest Productions, in a statement.

Avi Armoza, CEO of Armoza Formats, added: “Babushka is a very special format that brings back the real thrill of game shows without any of the safety nets.

“The game show combines knowledge, luck and strategy in a fun way where you never know what is going to happen next,” the exec continued.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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