British TV execs Lucy Pilkington, Narinder Minhas and Patrick Younge (pictured, L-R) have launched the London-and-Cardiff-based production company Sugar Films.
The shop will focus on creating original returnable formats, documentaries and specialist factual programming aimed at “young, mainstream and diverse audiences” in the UK and internationally.
Its digital arm, Sugar Films Lab, comprises an online platform and quarterly competition that will develop, showcase and pilot ideas and concepts from emerging talent. The best projects will be pitched to broadcasters, OTT providers, advertisers and funding agencies.
Each of the cofounders has an equal share in the company.
Formerly chief creative officer for BBC Productions, Younge will oversee Sugar Films Lab and the company’s operations as managing director. Prior to joining the BBC in 2010, he headed up Travel Channel Media as president and general manager.
In a statement, Younge said Sugar Films “will redefine the notion of diversity in our industry as being modern, mainstream and value creating.”
As creative directors, Minhas and Pilkington will oversee development across all platforms.
Minhas is formerly the director of programs at Diverse Productions, and has worked as a journalist for the BBC, as a commissioning editor for Channel 4 and at UK indies Nerd TV and Ten Alps. His executive producer credits include Make Me A Muslim, The Girl With 7 Mums and Snowdon and Margaret: Inside A Royal Marriage.
Pilkington most recently worked at BBC Worldwide where she adapted the formats Come Dine With Me and Stargazing for international markets. Prior to that, she worked as a commissioning editor for various networks including Virgin Media and Channel 4 and as an exec producer for production companies. Her credits include You Have Been Warned for Discovery Networks International.
“There’s never been a better time to mainstream diversity,” Pilkington said in a statement. “We know that bold, provocative and challenging programs can draw huge audiences, and we intend to be the go-to company for these ideas across all platforms.”