People/Biz

Frasca upped at Weather Channel

The Weather Company has upped Lauren Frasca (pictured) to VP of original programming for U.S. net The Weather Channel.
March 19, 2015

The Weather Company has upped former senior director of original programming Lauren Frasca (pictured) to VP of original programming for U.S. net The Weather Channel.

Based in New York, Frasca’s duties will include the oversight of day-to-day operations in the development, production and scheduling of the net’s original programming. She will also continue reporting to Michael Rubin, senior VP of original programming.

In her prior role as senior director of original programming, Frasca managed long-form original programs from development through production and scheduling. Before joining The Weather Channel, Frasca held positions at NBC Universal, Wall to Wall Media and Atlas Media.

“Since joining Weather two years ago, Lauren has thrown herself into the mission of strengthening our brand in primetime,” said Rubin in a statement.

“Weather recently marked seven consecutive quarters of year-over-year growth, and Lauren’s strategic insight will be invaluable as we grow our slate with 130 hours of new programming and bring back a record nine original series,” he added.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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