Norway’s Slow TV format is to debut Stateside on the Travel Channel with a 12-hour road trip event titled Slow Road Live.
Produced by LMNO Cable Group, the program is to follow a caravan “on a serene and captivating journey” as it travels along an as-yet-unannounced route on Black Friday – the first Friday following U.S. Thanksgiving, when shoppers take advantage of large markdowns.
As previously reported, LA producer LMNO acquired the U.S. remake rights to Norwegian public broadcaster NRK’s Slow TV format from distributor DRG in November 2013.
Travel Channel’s commission comes just weeks after UK pubcaster BBC4 revealed its own foray into Slow TV with the ‘BBC Four Goes Slow’ series. Both Travel Channel and BBC4′s programming is inspired by NRK, which aired live broadcasts of such events as a seven-hour train ride (pictured), 18 hours of salmon fishing and a 134-hour cruise.
Slow Road Live - which will be accompanied by a second-screen experience - is to debut on November 27 at 9 a.m. EST/PST.
“While everyone else is out hustling and bustling to get the latest deals on Black Friday, we’re giving our viewers a chance to unwind with 12 hours of reality in real time,” said Ross Babbit, senior VP of programming and development for Travel Channel, in a statement.
“This live programming event will get everyone together to simply enjoy the stunning, beautiful scenery and realize the only big character in this show is the world around us,” he added.