Norwegian pubcaster NRK has ordered a local version of Armoza Formats’ celebrity interview show How To Be.
Produced by Nice Company-owned Monster, the series attempts to circumvent superficiality and media training in celebrity interviews by having a well-known journalist meet a celeb and then, in a role reversal, sit down for an interview with the star while impersonating the star.
The format was developed by Artza Productions in collaboration with Armoza. The Norwegian version is in production and will air later in the year.
German pubcaster ZDFNeo has renewed the show for a second season from ITV Studios Germany. Locally titled Michael Kessler ist…, the German version (pictured) stars comedian and journalist Michael Kessler.
The format has also aired in Sweden on TV3.
Watch the trailer for the German version below: