Formats

Norway’s NRK orders Armoza’s “How To Be” format

Norwegian pubcaster NRK has ordered Armoza Formats' celebrity interview show How To Be, which flips the interview process so that the celebrity and journalist switch roles. (Pictured: German version Michael Kessler ist...)
March 24, 2015

Norwegian pubcaster NRK has ordered a local version of Armoza Formats’ celebrity interview show How To Be.

Produced by Nice Company-owned Monster, the series attempts to circumvent superficiality and media training in celebrity interviews by having a well-known journalist meet a celeb and then, in a role reversal, sit down for an interview with the star while impersonating the star.

The format was developed by Artza Productions in collaboration with Armoza. The Norwegian version is in production and will air later in the year.

German pubcaster ZDFNeo has renewed the show for a second season from ITV Studios Germany. Locally titled Michael Kessler ist…, the German version (pictured) stars comedian and journalist Michael Kessler.

The format has also aired in Sweden on TV3.

Watch the trailer for the German version below:

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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