Formats

Norway’s NRK orders Armoza’s “How To Be” format

Norwegian pubcaster NRK has ordered Armoza Formats' celebrity interview show How To Be, which flips the interview process so that the celebrity and journalist switch roles. (Pictured: German version Michael Kessler ist...)
March 24, 2015

Norwegian pubcaster NRK has ordered a local version of Armoza Formats’ celebrity interview show How To Be.

Produced by Nice Company-owned Monster, the series attempts to circumvent superficiality and media training in celebrity interviews by having a well-known journalist meet a celeb and then, in a role reversal, sit down for an interview with the star while impersonating the star.

The format was developed by Artza Productions in collaboration with Armoza. The Norwegian version is in production and will air later in the year.

German pubcaster ZDFNeo has renewed the show for a second season from ITV Studios Germany. Locally titled Michael Kessler ist…, the German version (pictured) stars comedian and journalist Michael Kessler.

The format has also aired in Sweden on TV3.

Watch the trailer for the German version below:

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

Menu

Search