In the newly created role of engagement and impact director, he will work with producers, creative agencies and policy experts to design and manage the campaigns with support from Vulcan’s philanthropic and production groups.
Richane has spent 15 years consulting on communications campaigns for governments, filmmakers and non-profits. He will be based in the Seattle-headquartered company’s Los Angeles office and report to general manager and creative director Carole Tomko.
“Ted’s experience and talent in deploying effective social impact campaigns will amplify our ability to trigger change around the issues that are most important to us at Vulcan, especially as we expand our production and project slate over the next year,” Tomko said in a statement.
Founded by Microsoft co-founder and billionaire investor and philanthropist Paul G. Allen, Vulcan Productions began expanding its documentary, digital and social media content slate two years ago with the hiring of former Discovery exec Tomko.
The company is dedicated to producing content and related campaigns designed to inspire viewers to take action around issues such as the spread of Ebola, a cause Allen’s philanthropic foundation has committed $100 million toward.
Its credits include the pandemic doc Unseen Enemy, the short film series We The Economy – coproduced with Morgan Spurlock‘s digital studio Cinelan – and Louie Psihoyos‘ Racing Extinction, which premiered at Sundance and will air globally on Discovery later this year.