People/Biz

Shine 360′s David Christopher moves to ITV Studios

Effective April 1, the former director of licensing for Shine 360 (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.
March 26, 2015

Former Shine Group exec David Christopher (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.

Effective April 1, he will work alongside the format team, brand extension teams and Bruce Gersh, ITV Studios America’s recently appointed EVP and head of digital, strategy and branded entertainment, to find opportunities to extend franchises such as I’m A Celebrity… Get Me Out of HereHell’s Kitchen and Come Dine with Me outside the UK and U.S. markets.

He will report to EVP of global development and formats Mike Beale.

As the director of licensing for Shine 360, Christopher developed brand strategies and commercial relationships for formats such as MasterChefThe Biggest Loser: Glory Days and One Born Every Minute. Prior to that, he worked as the global director of merchandising and licensing for Jaguar Land Rover and as director of brand licensing and promotions at Sony Pictures Entertainment.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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