People/Biz

Shine 360′s David Christopher moves to ITV Studios

Effective April 1, the former director of licensing for Shine 360 (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.
March 26, 2015

Former Shine Group exec David Christopher (pictured) will join ITV Studios in the newly created role of director of international commercial and digital.

Effective April 1, he will work alongside the format team, brand extension teams and Bruce Gersh, ITV Studios America’s recently appointed EVP and head of digital, strategy and branded entertainment, to find opportunities to extend franchises such as I’m A Celebrity… Get Me Out of HereHell’s Kitchen and Come Dine with Me outside the UK and U.S. markets.

He will report to EVP of global development and formats Mike Beale.

As the director of licensing for Shine 360, Christopher developed brand strategies and commercial relationships for formats such as MasterChefThe Biggest Loser: Glory Days and One Born Every Minute. Prior to that, he worked as the global director of merchandising and licensing for Jaguar Land Rover and as director of brand licensing and promotions at Sony Pictures Entertainment.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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