Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.
Yum Factor will feature three people cooking two of their favorite dishes to a panel of six judges. The contestants will be able to see the judges’ reactions but not hear them, and will then have to guess which judges liked their dishes. Each correct guess will be worth cash, and the cook with the most money can either take home his or her winnings, or risk them in a double or nothing shot to hear whether the judge thinks their food has the “Yum Factor.”
“Yum Factor is a unique twist on the regular cooking competitive shows as it takes a relatable situation of never being certain if people like your food, and turns it into a format full of fun and excitement,” said Avi Armoza, CEO of Armoza Formats, in a statement.