Formats

Armoza to shop Yum Factor at MIPTV

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.
March 27, 2015

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.

Yum Factor will feature three people cooking two of their favorite dishes to a panel of six judges. The contestants will be able to see the judges’ reactions but not hear them, and will then have to guess which judges liked their dishes. Each correct guess will be worth cash, and the cook with the most money can either take home his or her winnings, or risk them in a double or nothing shot to hear whether the judge thinks their food has the “Yum Factor.”

“Yum Factor is a unique twist on the regular cooking competitive shows as it takes a relatable situation of never being certain if people like your food, and turns it into a format full of fun and excitement,” said Avi Armoza, CEO of Armoza Formats, in a statement.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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