Formats

Armoza to shop Yum Factor at MIPTV

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.
March 27, 2015

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.

Yum Factor will feature three people cooking two of their favorite dishes to a panel of six judges. The contestants will be able to see the judges’ reactions but not hear them, and will then have to guess which judges liked their dishes. Each correct guess will be worth cash, and the cook with the most money can either take home his or her winnings, or risk them in a double or nothing shot to hear whether the judge thinks their food has the “Yum Factor.”

“Yum Factor is a unique twist on the regular cooking competitive shows as it takes a relatable situation of never being certain if people like your food, and turns it into a format full of fun and excitement,” said Avi Armoza, CEO of Armoza Formats, in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search