Formats

Armoza to shop Yum Factor at MIPTV

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.
March 27, 2015

Israeli content developer and distributor Armoza Formats has teamed with Tel Aviv-based prodco Abot Hameiri to produce a primetime cooking competition, to launch at MIPTV.

Yum Factor will feature three people cooking two of their favorite dishes to a panel of six judges. The contestants will be able to see the judges’ reactions but not hear them, and will then have to guess which judges liked their dishes. Each correct guess will be worth cash, and the cook with the most money can either take home his or her winnings, or risk them in a double or nothing shot to hear whether the judge thinks their food has the “Yum Factor.”

“Yum Factor is a unique twist on the regular cooking competitive shows as it takes a relatable situation of never being certain if people like your food, and turns it into a format full of fun and excitement,” said Avi Armoza, CEO of Armoza Formats, in a statement.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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