Israeli distributor Keshet International is revving up a new game show format with an automotive spin just in time for MIPTV.
Trade Up sees two competing families answering assorted trivia questions and employing tactics to eliminate their rivals. Once one family is left as the winner, it will have to decide whether to keep the car it has won or try to “trade up.”
According to the distributor, the format has already attracted several brand partners in Israel. The series won’t debut in its home territory until later in April.
Other entertainment formats the distributor will be bringing to the Cannes market include the game show Boom! and the reality format Help! I Can’t Cook.