Keshet Int’l taking “Trade Up” to Cannes

The game show format that gives competing families the chance to drive away with their dream cars will be shopped by the Israeli distributor at MIPTV.
April 2, 2015

Israeli distributor Keshet International is revving up a new game show format with an automotive spin just in time for MIPTV.

Trade Up sees two competing families answering assorted trivia questions and employing tactics to eliminate their rivals. Once one family is left as the winner, it will have to decide whether to keep the car it has won or try to “trade up.”

According to the distributor, the format has already attracted several brand partners in Israel. The series won’t debut in its home territory until later in April.

Other entertainment formats the distributor will be bringing to the Cannes market include the game show Boom! and the reality format Help! I Can’t Cook.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.